How we got here
A serving police officer, a loss, and a few years of watching the people around him struggle.
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2020 to 2022
Working through it
The pandemic, the 2020 riots, the lockdowns. Mike watched colleagues burn out, unmotivated and emotionally drained.
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2022
Started in a bedroom
DeemedFit launches from Mike's bedroom. Designs, content and packing, all done by one person between shifts.
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2023
R U OK? goes live
The Stigma-Breaking line launches, and $3,000 goes to Beyond the Badge NY in April.
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Today
Still one officer
Orders outgrew the bedroom and moved to a fulfillment partner. Mike is still on shift full time, and still runs it himself.
What we stand for
Every decision, from fabric to where the money goes, comes back to three things.
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Mental strength counts
The job takes a physical and a mental toll. We make gear that opens the conversation about both.
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Built for real shifts
Premium blends that hold up to long shifts and hard training, and still look right off duty.
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Giving, on the record
A share of every order goes to first responder and veteran nonprofits, and we publish where it goes.
We didn't want another clothing brand. We wanted a lifeline.
When you wear DeemedFit, you're part of a movement to build confidence, motivation and the will to keep pushing, for first responders and the people around them.
