Person in athletic wear standing on a road with palm trees in the background Person wearing a white t-shirt with branding on a dark background

About Us

Our day jobs are in the law enforcement field, where we’ve been for over seven years. In this field, we have seen the physical, mental, and emotional roller coasters that fellow first responders face on a daily basis. We understand that these individuals need a little motivation sometimes to push them to their maximum potential, exceed their limits, and to be in the best physical and mental shape to keep the world afloat.  
Two police officers standing together in front of a building entrance with a sign requiring masks.
Two men wearing matching navy blue shirts with 'NEVER FORGET' text, standing outdoors.

We're more than a brand.

Be a part of our movement to instill confidence, motivation, and a willingness to keep pushing forward. We are a first responder owned company looking for YOUR HELP  to get first responders and friends in the best physical and mental shape possible.

We worked as First Responders through the COVID pandemic, through the 2020 riots, through lockdowns, and through times where it seemed we were at war with each other in a country that should be championing freedom.

Man wearing a black tank top with an American flag design, standing outdoors.
Woman wearing a white knit beanie with a logo, standing against a chain-link fence.

We were tired of looking around and seeing fellow first responders unmotivated, broken, emotionally drained. Therefore, we wanted to create a brand that would uplift the spirits of these heroes and motivate them through apparel and creative content. Therefore, we felt DeemedFit to build a brand, and so DeemedFit was born.